Let my video go

Catching up on stuff. From the March issue of Wired magazine: Dear Hollywood Studios: Let My Video Go. Excerpt:

We have the bandwidth, the compression algorithms, and the Ethernet connections — not to mention TiVos, Apple TVs, and Vudus — for downloading movies directly to the TV. We should no longer have to drive to the video store or wait for the mail carrier. But that's not the case. The entertainment industry is blowing it once again.

To succeed in the digital realm, Hollywood needs to offer total convenience, almost infinite choice, and the freedom to watch any way we want. Instead, we have iTunes, which delivers video you can't watch on any portable device that wasn't made by Apple, and Amazon Unbox and Netflix's Watch Instantly, which feature downloads you can't watch on any device that was made by Apple. And with a mere 1,000 downloadable movies for rent on iTunes, fewer than 5,000 on Amazon, and around 6,000 on Netflix, none of them offers anything close to the 90,000 DVDs available by mail. They can't, because Hollywood is determined to protect DVD sales at the expense of electronic downloads. That needs to be fixed — because if people don't find what they want at online storefronts, pirate copies are just a click away.