Apple to begin selling movies on release date

San Jose Mercury News: Apple to begin selling movies on release date. Excerpt:

[On Apple's iTunes], new releases will sell for $14.99, while most catalog offerings are priced at $9.99. The movies can be viewed on video iPods, iPhones and computers, as well as a widescreen TV connected to an Apple TV. People who purchase a movie through iTunes can play it as many times as they like, just like a DVD. ...

We've been waiting for this for years -- a new wrinkle in Hollywood's film release system. Leave it to Apple to nudge the studios into serving the early adopters.