TiVo shifts to help Hollywood

NY Times: TiVo Shifts to Help Companies It Once Threatened

Tivo may be getting a second chance by thinking outside the box that made it famous in the first place.

As the company that popularized digital video recorders, TiVo turned time-shifted, commercial-skipping television watching into a verb, only to antagonize the television industry and see cheaper, more generic DVRs undercut its success. Now it is trying to climb into the black by working with the media companies it once threatened and moving away from the hardware that it pioneered.

During the last two weeks, there were several promising developments for TiVo, which accounts for about 4 million of the more than 20 million digital video recorders in American homes. ...