TiVo's new tack

NY Times: On Display, the Video Frontier.

TiVo is a company that many adore — especially those who like an underdog. In 1997 it popularized the digital video recorder, or DVR, which lets you pause live TV and fast-forward through the ads. A decade later, it is floundering in the face of generic copycats and the reluctance of many cable and satellite customers to have a second box.

But there was hope for TiVo fans at C.E.S. After nearly a year of development, the company announced that it had finished tailoring its famously user-friendly service for the set-top boxes of the cable giant Comcast — the fruits of a partnership announced last spring.

This year, Comcast customers will be offered the ability to download TiVo onto their existing box (no visit necessary from the cable guy). A monthly fee has not been announced, but a Comcast representative said it would offer TiVo as a premium alternative to its current generic DVR, which it leases for $11.95 a month. ...