Cuts.com: Mash up a Hollywood video

Someone just alerted me to Cuts.com, an interesting startup that demoed at DemoFall:

Product Description

Cuts lets everyday people edit, share and watch personalized versions of copyrighted video. Parents can take control by removing inappropriate or scary scenes. Friends can insert and share commentary, re-arrange scenes or add to the videos they own. By creating Cutlists, which are virtual edits separated from the content itself, users can share their creations over the Internet. Now everyone can watch their videos their way, legally.

Market Opportunity

All over the world people are taking control of their viewing experiences: TVGuardian has sold 7 million devices, 4 million people viewed Brokeback Mountain satires on YouTube, The Shining trailer re-cut was the most popular blog link for two weeks. Cuts enables these uses and much more, legally.

Demo Says

Film directors everywhere will cringe at Cuts, but parents, educators and digital media geeks are going to love it. By enabling individuals to create their own film edits and sequencing, Cuts lets you watch a film the way you wish it had been made (for example, much shorter, for parents forced to endure any barney video for the 356th time), add commentary to elucidate key scenes, or simply watch that favorite moment again and again and again. Cuts puts film fans in control of their movie-watching experience.