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Corporations mull how to disable your remote control

Randall Stross in the Sunday New York Times: Someone Has to Pay for TV. But Who? And How?
THEY will take my remote control away only when they pry it from my cold, dead hands.This thought followed my first reading of a patent application for a new kind of television set and digital video recorder recently filed by a unit of Royal Philips Electronics at the United States Patent and Trademark Office. The design appears to threaten the inalienable right to channel-surf during commercials or fast-forward through ads in programs you've taped.
A second, calmer reading of the patent application revealed that the proposed design would uphold the right to avoid commercials, but only for those who paid a fee. Those disinclined to pay would be prevented from changing channels during commercials. If the viewer tried to circumvent the system by recording the program and skipping the ads during playback, the new, improved recorder would detect when a commercial segment was being displayed and disable the fast-forward button for the duration.
As a business proposition, the concept appears dead on arrival: what consumer would voluntarily buy a television designed to charge fees for using it? When I spoke last week with Ruud Peters, the executive in charge of intellectual property at Philips, to learn how it would be pitched to consumers, he explained that the patent application had no connection to any Philips products in the pipeline. And, he explained, the notion of temporarily crippling the remote control to protect advertising is already out there and did not originate with his company.
But limiting remote controls is a possibility that could be realized in a new technical standard — M.H.P., for multimedia home standard — that the television industry is contemplating for the future. Neither broadcasters nor television manufacturers, whose joint cooperation would be necessary, have yet to adopt the standard. If the television industry embraced M.H.P., broadcasters could insert special signals to immobilize the remote control during commercials. If this came to pass, Mr. Peters said the Philips technology would "give consumers the freedom of choice" — "freedom" defined as exercising the option to pay a fee in order to regain the use of the remote control. ...
May 6, 2006 at 11:42 PM in New technologies, Television | Permalink
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» Patenting obvious ideas from Communications
It appears Philips Corporation has gone public about how they misuse the patent system. Too bad others are not so forthcoming. Darknet points out an amazing story by Randell Stross in this weekend's NY Times. Darknet is amazed by the [Read More]
Tracked on May 7, 2006 5:10:20 AM


















