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Apple's move to Intel: a DRM gambit?

Speculation continues about why Apple is shifting from IBM to Intel chips. At Wired News, Leander Kahney offers one explanation:

Why would Apple do this? Because Apple wants Intel's new Pentium D chips.

Released just few days ago, the dual-core chips include a hardware copy protection scheme that prevents "unauthorized copying and distribution of copyrighted materials from the motherboard," according to PC World.

Apple -- or rather, Hollywood -- wants the Pentium D to secure an online movie store (iFlicks if you will), that will allow consumers to buy or rent new movies on demand, over the internet.

According to News.com, the Intel transition will occur first in the summer with the Mac mini, which I'll bet will become a mini-Tivo-cum-home-server.

Hooked to the internet, it will allow movies to be ordered and stored, and if this News.com piece is correct, loaded onto the video iPod that's in the works.

Intel's DRM scheme has been kept under wraps -- to prevent giving clues to crackers -- but the company has said it will allow content to be moved around a home network, and onto suitably-equipped portable devices.

And that's why the whole Mac platform has to shift to Intel. Consumers will want to move content from one device to another -- or one computer to another -- and Intel's DRM scheme will keep it all nicely locked down. ...

I'll admit, the same thing crossed my mind when I heard the news. Apple wants to be a player in Hollywood and not locked out if the studios get in bed with Microsoft.

Slashdotters weigh in, of course, as does Donna at Copyfight.

June 8, 2005 at 12:06 PM in DRM | Permalink | Comments (0) | Bookmark this entry on del.icio.us | blog comments on this post (0)

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