Survival tips for old media

The Wall Street Journal offers a roundup of experts' views on How Old Media Can Survive in a New World. Excerpts:

Forget DVDs. It may come as bad news to studios, which are currently embroiled in complicated negotiations over the launch of the next generation of DVD, but they should start thinking beyond putting movies on a disc. "Physical media is going to be supplanted over time with material that sits in a hard drive," says Curt Marvis, chief executive of CinemaNow Inc., a Marina del Rey, Calif., movie-downloading service. That way, he argues, studios could take advantage of all the copy protection and bonus features of a next-generation DVD, and lose the expense and hassle of packaging and shipping the actual disc. ...

Embrace the enemy. Wayne Rosso, president of Mashboxx LLC, believes the music business needs to do the once unthinkable: Give an online file-sharing network -- namely, the one he runs -- license to distribute its releases legitimately. ...